How to Get A Mega Corporation To Include You In Their $100 Million Advertising Campaign
Have you ever dreamed of launching your product or service with the help of a $100 million smackeroos backing you, and not have to pay back a dime of it? Yeah, me too. Only it actually worked for my Social networking website for carpooling, Carpool Crew.
Here’s the short and sweet of it. As a student of “OhShit!onomics”, I realized that the dwindling days of cheap oil will lead to lots of pain and frustration for people dependent on their cars for life as they know it. All the bitching and moaning in the world won’t ease their financial pain once gas prices kick it up to painful levels, so my friend Dann and I created Carpool Crew to help people meet local folks that are open to carpooling.
Sure, any behemoth can come kick our butts, but it’s the idea of fostering carpooling that I’m interested in. Anyway, the good folks over at Cisco are interested in touting the fact that they are the reason you get to surf for (insert your fetish here) and download music from the web. They are the faceless juggernaut that make the hardware and software that is the Web 2.0.
So let me get to the good stuff. If you happen to be a do gooder, you might be able to pull off what I did, which is walk right up and knock on a mega corporation’s door and ask them to hook me up for being a mr. nice guy. And wouldn’t you know it? they did! As part of their massive branding campaign, they added me to their Human Network website, which is communicating the fantastic uses of technology to bring humanity closer together. Awwwwwwwwww… Neo would be proud.
So if you have a product or service that’s useful to society, makes Cisco look like the Internet Gods they know they are, and are willing to go knock on their door (or send an e-mail at least), you too might be able to suck at the teat of someone else’s ad campaign.
Entry filed under: Activism.