Archive for August, 2007
I was just reading Paramahansa Yogananda‘s “How to Be Happy All The Time”. Yup, I’m a spiritual guy, and I believe we are at the point just before we head into a new period of either:
1) Harmony with one another and mother earth
2) Complete and total destruction
I’m not sure how a mix of the two would look, but I must wonder: Can 6.5 billion people be happy?
After all, the people dying every day from bombs, starvation, disease, and other assortments of unfair circumstances must not be happy. But are the people who ignore such suffering to watch the latest episode of whatever on mindless TV happy either?
When one realizes that happiness is more a state of mind rather than tally of possessions, it often is a moment of clarity allowing a person to step outside of themselves to examine the real world. There are poor people with very little that pity miserable kings with golden castles. Seriously.. don’t we have enough stuff already?
We are using up too much of the earth. The real world we live in does not care about your beliefs or mine. The real world, however, does rely on a certain set of natural rules that goes something along the lines of “Don’t shit in your own nest“.
My brothers and sisters, we have been pooping a lot, since the discovery of agriculture and locomotives. And while the capitalists of the world would very much enjoy for you to keep consuming, we have pretty much messed up the planet and overpopulated the place.
There are too many people that don’t care about enough other people. Too many selfish folks on the planet to stop the aggression – and when the news announces that we’re gearing up to attack Iran and no one even cares to protest… wow. I guess since congress told Americans to screw themselves and the current leadership is set on more military adventures… we have just given up and gone back to our TV dinners.
Just for the record, we could have tried a lot harder. “I had to take the kids to school” or “There’s nothing we can do about it” are piss poor excuses, and you should be ashamed.
Am I out of line here? Are people waking up, or is this world headed for constant warfare over oil and water, bringing on untold billions of deaths? Is anyone out there?
If your job requires an opening line that goes something like this, you are in trouble:
“Hi, may I speak with whoever handles your marketing or advertising?”
I’ve written on this subject before, but since the economy is melting before our eyes, I wanted to take the time to repost what I wrote about advertising during times of Peak Oil. I can tell you as of August 14th, 2007 – the heads are about to start rolling in media (Hey all you AD AGE editors… I’m open for interviews!)
But here’s the gist: It’s all about ROI, measured results for clients, and what people are buying. Specialty dog sweater shops are going bye-bye, as are a lot of businesses that didn’t have the foresight to adapt in time. It’s not that your advertising isn’t working… it’s just that the whole system isn’t working, and if you aren’t bringing in big money for the corporation, you too will soon find out what the term ‘unemployed’ means.
All of you new hires at TV, radio, newspapers and even Internet companies had better be bringing along a network of business associates that you can count on, because cold calling won’t work anymore.
I’ve tried to get my company to take evasive action, but they didn’t listen, along with the many other marketing managers who looked at me crazy when I told them what to do. For the record:
– I told car dealers to stop ordering so many cars, and to open up small-scale alcohol fuel distilleries while they still had money. They looked at me like I was crazy.
– I told home builders to not build houses on all the land they purchased, rather leave some of the land to build a small-scale fuel facility for their residents, who could cooperatively own it and work with local farmers for the feedstocks. They should also leave some land for hydroponic food generation stations and small community garden parcels. They said “Good idea, we’ll wait to see if other home builders start doing it”.
– I told book sellers to stock up on gardening books
– I told restaurants to start composting systems
I told a lot of businesses to do a lot of things to prepare.
So I guess I’m telling you again, while you still have money in the bank – SPEND IT NOW, AND SPEND IT ON THE RIGHT STUFF!!!
And don’t forget, the right stuff includes me… your friendly Peak Oil Advertising and Marketing Expert! I can help you make the right business decisions while you still have time.
And as always… start growing food at home 🙂
Insomnia. It’s a frequency thing these days.
I just can’t help thinking about which of the people in this world with the power to end it will do so, and I’m not sure we’re gonna colonize space in time. Let’s face it – as oil, natural gas, fresh water, and farmland runs out, we are entering a deeper phase of scarcity, increased confusion, and rising violence. Throw in that global warming thing and we have ourselves a recipe for catastrophe soup.
Right now, we must choose whether as people of the world we will collectively fix this planet, or we will all perish. I mean, the system that keeps us fed, clothed, and transported is breaking, no matter where you live. It’s a global system, and we’re all in this together. Meanwhile, the United Nations has been reduced to a beacon of false hope as the big player countries are quickly making new alliances based on their geography, resources, and information awareness.
Here’s a thinking exercise for you: Imagine dividing up a classroom of students, and assigning them each the role of a country. The kids that are picked as China and Russia start huddling, pooling together their armies and create their own little cooperation agreements to take a stand against the kids representing the US, Mexico and Canada.
I don’t even know how to ponder the Middle East thing. Good luck to you leaders with that.
But one thing is for sure… we had better quickly figure out how to keep feeding ourselves as the oil crash kicks in – or some false God is going to end life on this planet. Or who knows, maybe we are supposed to do it by design. I don’t subscribe to any religion other than that all things are energy, and the Universe has defined sets of laws.
You don’t need to be the smartest monkey to figure out that there are too many people on the planet. Or as Phil Collins puts it:
Too many men
Too many people
Making too many problems
And not much love to go round
Can’t you see
This is a land of confusion.
I guess I’m just seeing too much violence in the world as some people are cheering on Armageddon. As far as I know, all religious texts tell you to mind your own business and if it does come, it’s not for you to say when.
And it’s not for some President of a nuclear armed nation to say when, either. Or a group of politicians. Or priests. Or a set of people who have a certain religious world view and are blind to any suggestions otherwise. Anyone can latch onto and internalize verses from books that have been translated many times, have had words and meaning twisted, and that contain cultural views from a long time ago.
But if you go deep, deep to the core of all of them, even the ones you read – the ultimate truths are presented clear as day. I choose to live by those truths, which means that even if you hate me for pointing out that humans have the smarts to fix the world rather than destroy it, I still love you too.
And for cryin’ out loud… start growing food at home, get to know your neighbors, and actively work for peace in this world.
Ok, maybe I’m too deep into my head today, but there’s a marble rolling around in there that won’t go away.
Here’s the gist: Neocons should start embracing Liberal ideas, even if they are back-room deals. There are, after all, a bunch of smart hippies that can make rich people even more filthy, stinking rich.
So why not join camps and look at the next market? We all know Peak Oil is here, and America cannot sustain itself as a “Consumer” economy any longer. The credit bubble has popped and while the markets are just starting to understand the all-night coke binge just got busted by the reality cops – there is still a lot of money to be made.
For instance, while odds seem to point to the war expanding rather than contracting, the neoconservatives can invest in things that have more than a one-time expenditure so their returns are greater. A windmill can make more money than a one-time bomb. Besides, if any of the US, Russia, China and any other “Nuke club” members pull the atomic trigger, no one wins.
Zero sum games suck… so why not fess up to the way the game board is stacked? Known energy reserves are stored in places outside the USA, so we HAVE TO create a renewable energy infrastructure here in the US… it’s being done elsewhere.
Someone commented on this blog about all the jobs that would be lost if we retooled the Industrial Weapons complex in the US… how the people making bomb casings wouldn’t be able to feed their kids anymore. Well, why not put those talented craftsmen to work on making cool things that create energy rather than killing people to extract the remaining go-go juice that everyone thinks they need?
Industry doesn’t need to collapse, it just needs to find a methadone equivalent for oil. Until we have leadership that gives America’s entrepreneurs real chances to show the money holders how they can get even richer, we are stuck in this quagmire.
I don’t want to see this war expand… come on world leaders… do you guys want to live in bunkers? No one wants to do that. We can have the adult conversation about population growth that needs to cease… yes, we all agree, entropy and too many humans. Got it.
That whole thing about the Bible introducing the “Be fruitful and multiply” combined with “End Times” prophesy scrambles the synapses of many people, that’s for sure. But the story can be tweaked… you just need to show people a better interpretation of the story.
That story is one of great prosperity to come from the crash we are just now beginning to experience. Money will be devalued, jobs will be lost, mortgages will default, new cars will remain on the lots, housing prices will crash… yup, that really sucks.
But what doesn’t suck is the fact that people are resolute, and no matter what country you live in or what religion you subscribe to, can we all agree most people just want a secure, peaceful way to enjoy their lives, family, and friends? A chance to discover their own purpose in life? A chance to contribute the great experiment called Humanity that we are each a part of?
Frankly, I think I’m becoming more jaded, because I’ve stopped handing out money to people with cardboard signs. While I believe everyone should have a chance to redeem themselves and fix their lives for the better, it’s time that people start taking care of themselves.
The notion that the government should take care of everyone is beginning to stink. While I believe in socialized healthcare, medicine, programs for the elderly and disabled, and other social safety nets – if you are able bodied and just lazy – my sympathy ends there.
There are hard times ahead folks… like nothing most of us have ever experienced in this country. And everyone will need to do their part to keep the social fabric together. If crime starts to rise because people lose their jobs and feel forced to break the law to survive, I have a feeling the police system will be overwhelmed and justice may start being delivered in the form of shotgun barrels.
I would hope that we are better than that though. I would hope that collectively, we can pull together as a nation, put aside religious and political differences (I know I’m dreaming here) – and do what is needed to get America and the world back on track.
We don’t need oil as much as you think – we just need to get over the idea we need so much oil. To survive, all we really need is food, shelter, water, and some nookie now and then (am I projecting?). I don’t claim to know what things make you happy in life, but I do claim that we are in the deepest of shit as a species.
If the rich want to keep getting richer, maybe it’s about time they start heavy investments into people with ideas that will spread, creating markets that redefine consumerism. It’s a lot better than anarchy in the streets.
Nevermind store-bought goods… look what neat things humans can make without mass production.
Without food, you will die. There are things you can do to make sure you have food, no matter where you live. Watch. Learn. Act.