What The Housing Bubble, Stock Market Crash, And Gas Shortage Means For Advertising
Here we go, folks. What all of us freakozoids have been warning about all along. You are bearing witness as the first turds pierce the blades of the fan as the proverbial shit hits it. The news reports keep spinning it that all is fine, and that the problems can be contained. I have been e-mailing back and forth with John Schoen of MSNBC about this for a while now, and he dismissed our conversation as speculative, writing:
It’s true that there are plenty of reasons for concern, and a number of things that could go very wrong. But, having done this for nearly 30 years, I’ve also seen a number of very plausible warnings of impending catastrophe come and go. That’s not to say they’re wrong. But when you talk about tearing the social fabric, you’re getting into Hollywood disaster scenario territory.
Well John, I’m standing by the claim that drastic emergency measures need to be taken to change course from a massive crash, especially if/when the US and Iran head into their Title Bout. I have a feeling we will swing first, even if we try to tell the judges they did.
But that is beyond the control of any single news journalist or Peak Oil / Advertising blogger. What I can tell you are the things happening in the world of Advertising.
Buyers are aware of price declines in big ticket items, so they are waiting to purchase
People who bought a house are willing to lose their deposit in order to save big money as home builders drop their prices. In other words, if the house hasn’t closed yet, people are dumping their contracts to “re-buy” the house at a new, lower adjusted price. After all, would you want to pay $400,000 for a house that is now worth $350,000? Or a car at $35,000 when you could wait and get it at $25,000? I didn’t think so.
This means businesses are going to take massive hits on profits
Some businesses are even willing to go into the red to make sales, just so they can hit their sales numbers. Eventually, heads are gonna roll in all categories: Managers, suppliers, worker bees, etc.
This means that recently laid off people will tighten their spending
And when people tighten their spending, those sales just keep on drying up like the Amazon. And when sales dry up, advertisers try all sorts of neat things like piling on incentives, blow out sales, and other gimmicks. What really matters is if the product/service you are selling is essential.
Pretty soon, top management dogs and middle managers are going to have to deal with the stinky reality of Peak Oil. It is appearing in many forms… a multi-headed hydra of a beast. Of course, the capitalists running the US can’t deal with reality like adults, so they want to go shoot people. I can understand the anger, but there are lots of understanding people out there to help deal with anger and self destruction, and maybe our politicians and business leaders should sign up for some classes.
I’m offering one, since I just quit my job working for Clear Channel. I’m flattered the company is proud of my work, and I have fully enjoyed my tenure there. Working in Corporate America certainly hardens your skin for the real world of cut throat business, and many people are genuinely nice and don’t mean any direct harm to the planet. But we all suck-suck-suck away at the earth every time we buy something, and advertising is engineered to help convince you to buy something. (Hypocrite alert: Yes, I buy things).
What we are facing is entropy, the 4th Law of Thermodynamics, and the world’s most historical case of “What goes up must come down”. No amount of “Sex in Advertising” is going to fix this one, kids. (Unless what you are advertising IS sex, which I anticipate will happen as people grow desperate for food). The only thing I’m not sure about is how long it will be before a person can get a handjob for a carrot.
Now enjoy this video.
Entry filed under: Advertising, Consumerism, Corporations, Creativity, Die Off, Economic Collapse, Energy Crash, future, Living in Hell, Materialism, Nuclear War, Peak Oil, Personal Preparation, politicians, Profits, Videos.