Archive for June, 2010
The big slick. What a mess, eh?
So many opinions about what we should do. So many fingers wagging. But unless you are completely off grid, growing all your own food, weaving your own fabric to make your own clothes, and have basically removed yourself from any consumer situation that takes in any way from the planet, you are guilty of this crime. Just like me.
We are all guilty of this crime against the planet, and like the titans of Washington and Wall Street, we will not prosecute ourselves. We humans love to outsource blame to others – because other people are the problem and are the ones who should change, right? 7,000,000,000 +/- humans on the planet, all with fingers pointing at one another. Craaaaaaaaaaaaazy. And yet so funny.
This explosion in-our-faces will not go away. It is a major wake up call, but people want to hit the snooze button and go back to watching CSI. Just like how all the networks went back to entertainment programming immediately after President Obama’s address to the nation, pleading and praying for change.
But when your economy depends on consumption, you can’t ask for conservation. It’s the paradox I testified about years ago when Portland was exploring disaster scenarios and how to mitigate the effects. Back in 2007, I wrote a blog post about advertising in the age of peak oil, and the problem of institutions clinging to antiquated models. (Check out the video on that post from a presentation I made at Clear Channel, at 45:00 in…)
And as much as businesses want customers to keep buying their stuff, income destruction will of course lead to less consumption. It’s just that people like to buy stuff. We built Bright Neighbor as a sustainability network that allows people to lend things to one another rather than consuming new things from stores, and it works great. But perceived Independence is an American value, and many people feel they are independent in choices by shopping at stores. The idea of dependence on neighbors they don’t know yet is a leap for sure. After all, you can’t deeply know or trust everyone. There are predators out there, yes. But a system to build social glue through resource sharing at the neighborhood and hyper-local community level is in place. We are doing what we can to expand Bright Neighbor to more cities right now.
So, in the long run, we all die. That bugs me! I like living, and want a good planet to pass along to my kid and other people’s kids as well. I find that the only way to maintain my own sanity in this crazy crazy world is to accept that it is indeed a crazy crazy world. It always has been. That’s why I have as much fun as I can every day trying to reduce my own personal impact. And I have a long way to go as a recovering oil addict, even after trying for years. There is no self-righteousness, just an attempt to do what I feel is right to try to liberate myself from dependence on oil.
How about you?