Posts filed under ‘Advertising’
We are attempting to make contact so Corey Delaney can coordinate the Bright Neighbor launch party, only with more “Community Spirit” in mind.
Just kidding. But we are excited about our upcoming launch! Get ready for Communities That Thrive.
Our world governments have failed humanity. Every nation in the world has to do more to avert the darker impacts of the energy crash, and it will be a “Bottoms-up” people’s revolution that kicks business and government into high gear ( I love reading the work of famous dead economists).
As markets are slow-crashing around us, we are seeing America enter into the “Behavior Modification” era of peak oil. We are witnessing people’s consumption habits change, which is reflected in a consumption based currency with values mostly pegged on a framework of continuous growth. Since our economy is contracting, even if the government prints more money into existence, our present value system attached to energy is declining in worth. That means consumption power is grinding to a halt as financial difficulties multiply for Americans and people around the world.
America has been a main prop for globalization. As we restructure our country, the entire global banking system will need to restructure itself, which could mean the breakup of nation states into smaller, more viable and resilient communities. The future is a mashup of everyone’s execution of their visions. How well communities thrive or how bad they fall apart depends on the vision, skills, and ability of the people within that community to cooperatively work together for the greater good. The idea of community is to live a happy life, not just ‘survive’.
This is why I am convinced America will pull through this leadership and economic debacle. Maybe not all of America, but at least those communities with enough people able to tolerate one another trying to learn and adjust to a less energy-intensive lifestyle. For, as capitalism reinvents itself through collapse, the public will learn that markets and leadership fail in order to evolve better solutions.
There will always be markets. Even if everything collapsed and we were pummeled into global human cannibalism, you would still see markets around for trading (trade you two arms for a leg?)
I happen to follow the Social Networking economy very closely. Once ridiculed for predicting the current depression the advertising and media industry are reeling from, now I am sought out as a consultant for how these businesses can thrive in a post-peak oil economy.
Here is the big secret: My company Bright Neighbor has developed a technology (Launching in three weeks!) that will outperform Google, MySpace, Facebook, Meetup, Craigslist, and Evite. The secret is in our company values, our interface, and functionality.
My opinion is that MySpace and Facebook are just toys. As my friend Mark puts it, “They are the modern day inside of a school locker”. They of course, have the ability to change their interface and functions on the fly and present changes instantly to a vast universe of present users. This makes them formidable foes.
As humanity (and especially Americans) come to terms with our global fight-for-oil predicament, it is more modern, innovative local solutions such as Bright Neighbor that will lead the way for better local living. The larger technology companies will either swallow technology-driven, for-profit activist companies whole or assimilate their competitive advantages.
Either way, the market will win where governments have failed – which means we have a real possibility of a peaceful energy transition to much more earth-aligned living styles.
That’s right, I said it. Peak Oil is a straw man argument.
If you want to understand what I mean, watch this alternate ending to “The Lord Of The Rings”. You will quickly understand.
See what I mean?
What it sums up is that fixing Peak Oil all comes down to the community’s decision to follow a smarter plan, act accordingly, and share collective resources and talents with one another. That is how you win.
Think about it this way. The “Lord of The Rings” movie everyone has collectively seen presents a story the way it was written. Everyone leaves the theatre thinking that was the way the story had to be. But Ho Ho! If J.R. Tolkien had written “The Fellowship Of The Ring” to actually follow the course in the alternate ending, people would have had a much shorter movie and still had a happy ending.
And this is our society’s problem. We love thrillers. The story of “Peak Oil” is currently being presented as a potentially cataclysmic global energy problem. It is not. Peak Oil is a communications problem among a spoiled, techno-zombie culture. We have communicated with one another for so long about the story ending, we can’t decide what our global population’s story of continuity should be.
In America, the lagging economy is driving a dramatic move back to basics and a reversal of decades-long trends of convenience. Roughly half of all consumers with incomes less than $55,000 per year say they have trouble affording the groceries they need, while nearly a quarter of those earning between $55,000 and $99,000 also say so. Among those with incomes over $100,000, 16% report having trouble. 42% of consumers say they have given up favorite food brands because of rising prices and economic concerns. Source: IRI Economic Trend Database/AttitudeLink, May 2008
Also, large numbers of Americans face the prospect of energy shutoffs during the coming months because of rising energy prices and stagnant wages.
And so communities around the world are going to have to grapple with dwindling resources at the community level. You will not get help from the folks at the top. Anyone over 30 knows that money drives politics, and money is presently tied up in oil. This will remain true until communities free themselves from the global money system and start basing values on things that matter, such as services you provide that benefit the entire community and that do not cause harm to the environment or other people.
I would argue that hemp does not cause harm to people. It is a renewable energy resource and medicine. It’s human laws and lawns getting in the way of nature that are stopping us from having enough food and fuel for everyone.
Because cars are cool. I like walking, but I still want to drive, damnit! And right now, I am making my own fuel – which can run in any car with a combustible engine. The oil companies took over the fuel market a long time ago, and they are defending their money with as much vigor as they can.
So until local communities start firing up moonshine and having their local farmers plant sorghum as a better feedstock alternative than corn, we aren’t really serious about fixing our problems. Until we each begin to learn about the soil food web, we aren’t serious about fixing the problem. Until we each accept one another’s faiths, and work together to improve earth’s life support systems, we are not serious about fixing the problem. If we aren’t willing to help more than just ourselves, our family, and our friends, we aren’t serious about fixing the problem.
It’s going to take collective action from each of us, as well as the truth to emerge about certain solutions that have been suppressed, to implement desperately needed changes. Changes that allow us to continue to live happy lives, eat better, and travel from one place to another. Changes that are possible, given that we take away so much power from corporations and weapons companies that run the world.
Unless communities immediately create renewable local food and water systems, it means even more war and death. Until a majority of us are ready to act on the advice of innovators with proof that we don’t have to be less than human to one another and that there is plenty of land to grow enough food to feed the entire planet, we will just keep on reading headlines about bombs dropping.
If you are ready to listen to a leader that offers real ways our children of tomorrow can be proud of the actions we take today, my company has created a proven path of how we can get there. It’s a positive, loving, and life-affirming alternate ending to the Story of Peak Oil, and I am launching it in Portland.
The launch of Grand Theft Auto 4 just made over $500 million is sales. So what does that mean for us as a country? It means that our youth are so wrapped up in virtual violence and non-reality, that as peak oil has begun to kick us in the teeth, millions of video game zombies are tuned out of our very real problems.
Last year, I wrote a satirical post (To All The Geeks, Gamers, and Non-Attention Payers) about kids having to get ready to eat one another as human society collapses. I’m no longer interested in using humor to break through.
What are we supposed to think when so many people are hot to press button combinations on a joystick to bitch slap hookers and shoot cops? Sure, it may all be in “Good Fun”, but the premise of such actions is much different than zapping asteroids or saving a princess.
If gamers today want to play a more “realistic game” they are getting one served up to them in the form of gas prices, food prices, layoffs, and war. And if they think they are immune to the effects, they might want to take their heads out of the X-Box for a few minutes and pay attention.
We are now in the most challenging time in our history as modern society begins to collapse. While we still have active social systems and a sense of order in America, the end of cheap oil and no fast alternatives means these video games could be training people for what is truly coming.
I hate to think that we could face such mayhem, where anyone and everyone could be a target of humans gone wild. Hell, people are already selling manhole covers for scrap metal. In times of desperation, if we do not keep our integrity and dignity as human beings, people who play these types of games might just snap and not be able to decipher between what is real and what is not.
When food and shelter become unaffordable or unavailable as they are elsewhere in the world, how will we maintain order? By telling people to stay home and play Grand Theft Auto? By locking everyone up in those minty-fresh FEMA camps?
Why not actively pursue that target market with enough time to waste on video games and recruit them to help the elderly with converting their lawns into food gardens or running errands? Or would they rather switch weapons with a quick flick of their thumb and simply shoot, beat, or flame throw them?
If the answer does not fall in the first category, we are in deep shit.
As the CEO of a technology company, Peak Oil analyst, and sustainability trend spotter, I want to point out some blazing examples of trends presenting themselves as we continue to try and overcome our sustainability / survival challenges.
TREND #1: EXPECT THE MEGA-PILLARS OF THE INTERNET TO TAKE OVER GOVERNMENT
It is only a matter of time before Internet software completely reprograms human behavior. The Mega-Pillars of the Internet, including Google, Microsoft, MySpace, Facebook, etc. will continue to duke it out with one another for primacy. In order to achieve this, they will continue to suck up the ideas of small start-ups that offer true innovation. There will also be sneak attacks and some of those small startups may even sweep the legs of the big pillars. I would tell you who they are but I want to make my money first.
This trend will continue as each mega-pillar also creates applications marketplaces by fostering open source programming environments for their users. Essentially, these behemoths no longer need to pay as many programmers, since they have users doing all the hard work for them. Applications that have real value filter their own way to the top, just like a good rock band. If enough people like you, you get famous.
Then, the big boys simply assimilate that cool new functionality into their mega-pillars that already have the eyes and ears of millions of registered users. This way, they can gain mass adoption in an instant, while fledgling startup companies either get acquired or go belly up after their ideas are stolen.
After a period, people will stop listening to government leaders and just start doing their own thing to survive. After all, they will have all the tools necessary to live sustainable lives at their fingertips. One example of this trend is how Google has assimilated the routes of government controlled transit.
So if you live in Portland like I do, you can now bypass the Tri-met website and simply use Google’s transit tool to plan your entire trip. As more of the Mega-Pillars begin to assimilate the functions of government, people will begin to rely on themselves and technology to self-sustain. Expect to see cool things such as people using their cell phones to see who in a particular neighborhood is selling or trading for eggs.
That means over time, government will become less necessary as sustainable systems better support themselves.
TREND #2: EDIBLE LANDSCAPING AND PERMACULTURE WILL BECOME A NEW ECONOMIC BOOM
We haven’t even buried the corpse of capitalism yet, but I will go out on a limb to say that as we find an equilibrium for allowing people to remain in their homes, we will need to use permaculture to hyper-relocalize our food systems and ecological foundations.
I see more and more policy planners paying attention to people that know a lot about the earth. As these gurus become consultants, we will see exciting designs as wealth meets sustainability. It will become much more than Hollywood trying to “Green” the Oscars. Landscapers that combine the law(n)s of nature with sheik design will be guaranteed a market. And worm poop is the new black gold.
The fun part will be seeing the labor market fight for jobs to help people do the conversion! How amazing will it be to see teams of neighbors working on permaculture projects together?
Need an example? Check out these two videos:
TREND #3: VIOLENCE WILL BE OVERCOME
Ok, so crime is on the rise as the economy crashes. Or if someone actually lets loose a nuke in a city somewhere, it will suck tremendously. Or, if climate change ramps up so fast we all perish, then poop-on-a-stick. But to say that we just sat back and watched it all go down without even *trying*?
No way. I believe in America’s pioneering spirit, and that we are beginning to witness a journey within ourselves that frees us from the bonds of violence, and allows us to find happiness in appropriate food, shelter, and transportation systems.
We can’t help it if the financial system crashes, but we can help what we do about it. While the economies of the world are set for implosion due to peak oil, we should be set for an explosion of freedoms. Freedom to get out in our yards to make our soil rich and full of nutrients that plants love. We can explore the amazing freedoms of beekeeping, local food processing, board games, bike riding – a whole lot of reasons to keep on living.
Just because we all have guns doesn’t mean we have to use them.
As the new depression continues to grow, Americans can expect the abundance of available foods to return to the ways of old. While farmers will have to deal with rising input costs, the smart farmers using permaculture techniques can keep their costs lower than fertilizer-addicted mono-croppers.
This video serves as a reminder of how a century of advertising de-programmed humans from having to think about their food – and food means survival.
Suggestion: If you get laid off, volunteer to help Farmers Market vendors and get to know them!